About Ariel

Ariel was founded in the late 1980's and was a pioneering company in the field of performance-centered design techniques. With its original methodologies, Ariel has a very unique way of solving real business problems.

Ariel does not repackage old solutions and methods. Rather, we analyze each organization's unique requirements and tailor completely new ways of looking at business roadblocks. Once analysis is complete, we synthesize completely new ways of making businesses successful.

Ariel's philosophy is to help businesses increase the performance of its employees while driving down the cost of doing business. Many businesses use technical solutions to solve their business needs, however most of these approaches fail for one major reason: the systems are typically developed with little regard to users and their environment.

Ask yourself this: Have you ever used an utterly confusing and cryptic software application and thrown your hands in the air in disgust? Chances are you have. We all have.

At the core of Ariel's solutions is one important tenet: we design systems with humans in mind. By focusing on end users and how they think about their work, as well as how they interact in their work setting, we design systems that are a perfect match to the end user as well as the organization.

And, Ariel achieves results! For more than ten years, we have provided practical and meaningful results to dozens of companies, from small startups to Fortune 100 companies. Sometimes Ariel's work results in helping a business rethink their ways of getting things done. Other times, we provide vision and long term planning.

Of course, there are the financial rewards. In one instance, one of our clients conducted controlled studies that determined that our work resulted in increased revenues of more than $500 million! One of the highest compliments Ariel ever received came from a Fortune 100 CEO who announced that Ariel was the first consulting company he had ever seen that delivered what it promised.

Another differentiation is that Ariel prides itself on consistently meeting deadlines and working within budget. Not many consulting firms can make these claims!

Within the industry, Ariel continues to be recognized as an innovator for its business solutions. We continue to receive industry awards for our work.

Ariel does not restrict itself to one industry. As you can see from the list of clients on the right, we provide business solutions to the retail, manufacturing, telecommunications, hospitality, financial and insurance industries. In the past two years, Ariel has also provided solutions for numerous B2B companies.

While its methodologies are a critical piece of the puzzle, Ariel's greatest strength is its people. Ariel's team consists of highly skilled designers, analysts, cognitive specialists, artists and software engineers who have a knack for synthesizing and developing new solutions to old business problems. Ariel's team comes from backgrounds as diverse as I.T., knowledge management, CBT production and instructional design, film and video production, and sales and marketing. On a typical project, Ariel's team members wear many hats, drawing from the rich talent pool of the team.

Based in the Cincinnati, Ohio area, Ariel has team members strategically located throughout the country. Chances are, a team member is located near you.

If you're looking for an effective solution to your business problems, contact Ariel today.