For more than twenty-five years, Frank Brusca has been at the forefront of information and instructional technology. He has been a trailblazer with leading-edge technologies, including interactive videodisc CBTs and point-of-information systems, DVI digital video, multimedia personal computers, and the Internet. Since his first computer experiences in 1973, Frank has maintained an end-user focus, always advocating simpler, more intuitive front-end designs, while enabling complex back-end functionality. He has applied his skills to a wide range of applications, including the human services, hospitality, manufacturing, retail, and information industries. Since joining Ariel in 1998, Frank has been bringing dynamic, performance-focused designs to a wider audience. A perfectionist at heart, his work reflects great attention to detail.

Frank holds two degrees from Towson State University, near Baltimore, Maryland, including a Masters of Science in Instructional Technology.

Frank's experience includes the following:

• For a financial and insurance services firm, designed several components of a browser-based information system to help sales agents manage their day-to-day business.
• Architected and built an object-based performance and learning infrastructure for a major retail company.
• Designed a commercial web site front end for an industrial manufacturer.
• Developed a number of award-winning web sites for nonprofit organizations.
• Architected and project managed a corporate university learning infrastructure for a Fortune 100 manufacturing company. Supervised the development of a PeopleSoft-compliant training administration system for 35,000 employees.
• Designed and developed a decision support system that facilitated best practices for a corporate training department.
• Demonstrated aptitude for performance-centered focus by successfully designing a state-of-the-art user interface for a major travel reservation service.
• Conceptualized, designed, managed, and programmed Catalog on Disk, an interactive, on-line tool that allowed customers to review course descriptions and register electronically (pre-Internet).
• Designed, developed, and programmed CBT systems for over ten years.
• Wrote, directed, produced, and programmed a series of successful interactive point-of-information kiosks.
• Produced industrial and commercial film and video, responsible for such areas as directing, videography, and editing.

Over the years, Frank has worked on systems for the following clients:

When not designing or coding, Frank is a self-described "roadologist," someone who studies the history and culture of American highways and byways. His highway of choice in U.S. Route 40 that runs from Atlantic City to San Francisco. When not working on Ariel projects, it is not unusual to see Frank driving down some forgotten alignment of Route 40, stopping occasionally to take pictures of landmarks and to talk with people who live along the road. His Route 40 web site has been written up in numerous syndicated newspaper articles as well as USAToday, Acura Driver and Delta Airlines' in-flight magazine, Sky (April 2000).

On Route 40 (1957, Frank is on the right)	1997

 

fbrusca@arielpcs.com